讲座题目：Digital Capital and Export Performance

主讲人：何新明教授

讲座时间：2026年7月1日（周三）上午10:00

讲座地点：九里校区零号楼0218室

主讲人简介：何新明，伦敦国王学院博士，英国杜伦大学教授，该校全球研究中心创始主任，英国文化教育协会英国高校留学项目顾问。研究聚焦国际商务、国际战略、出口绩效及数字化对企业国际化绩效的影响。在Journal of Management, Journal of Product Innovation Management, Journal of World Business, Journal of Business Research, Journal of International Marketing, Journal of International Management, Management and Organization Review等十余本国际顶级学术期刊发表多篇论文。现任Journal of Business Research、Asian Business & Management副主编，兼任Asia Pacific Journal of Management、International Marketing Review编委。作为领域知名专家，他是英国研究与创新署（UKRI）人才评审库成员、英国经济与社会研究理事会（ESRC）项目评审专家，同时担任国家自然科学基金优秀青年科学基金（B 类，原优秀青年科学基金）评审专家。研究成果先后斩获多项国际学术奖项，曾获第29届 CIMaR 年会S.Tamer Cavusgil最佳论文奖。主持或参与多项资助课题，项目经费来自英国艺术与人文研究理事会（AHRC）、西班牙科学与创新部、国家自然科学基金、国家社科基金、教育部等机构。

讲座内容：While digital technologies are widely perceived as drivers of export performance, this study takes a critical look at the potential risks of holding digital capital (DC) - firms’ entrenched organizational structures and diverse business activities may complicate the realization of DC’s benefits. Employing resource-based view, we address two central questions: What effect does DC have on export intensity, and under what conditions can DC be effectively harnessed? Findings from longitudinal data indicate that (1) DC’s risks overshadow its benefits in improving export intensity, (2) DC can be materialized when the firm’s digital orientation is in place, and (3) DC’s negative effect intensified when the informal institutional distance is great. The findings offer early evidence on how DC helps achieve sustainable competitive advantages in global markets.